I had a quick convo with a friend tonight. And she was talking to me about inviting people to a intense but exclusive opportunity.
She shared with me that she wants to say 'Just Do It'
but she isn't that athletic so shouldn't be repping Nike.
I giggled because yes. Nike definitely made it iconic. And it's true. Just do it.
I laughed cause I was like 'hold on'....
athletic people don't own that.
Nike is a goddess. A goddess of Victory.
Which I believe defined the woman I was talking to pretty well. The invitation she was offering was too.
So short story short?
When the brand got named Nike - it was for Victory.
Whatever your brand, own it.